Expanding services that leverage SoftBank's corporate sales network to dramatically improve on-site search experience
Unified Services, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Eiji Uda; hereinafter "the Company"), which provides industry cloud and digital marketing services, has agreed to collaborate with SoftBank Corp. (Headquarters: Minato-ku, Tokyo; President and CEO: Junichi Miyagawa; hereinafter "SoftBank") on the sale of next-generation AI search services on September 13, 2023. As a result, the Company will begin offering the Encourage Japan service, a solution that realizes next-generation AI search, through SoftBank's corporate sales network.
The next-generation AI search solution, Encourage Japan, is a hands-on search solution service that utilizes the search platform SaaS provided by Yext, Inc. of the United States. It is a cloud-based platform service that structures and manages information on corporate websites, making it easier and faster for customers to find accurate information.
■ Background of the collaboration
We have been conducting a demonstration experiment of the Encourage Japan service for half a year with the aim of strengthening marketing centered on the search box on the website in order to provide a more satisfying service to visitors to the SoftBank official website. As a result, it was demonstrated that the combination of the site search solution (EJ Search) and the structured database (EJ Content) understands the search intent of the visitors to the SoftBank official website using natural language analysis technology, and returns answers with a much higher accuracy than before. Based on
this result, by collaborating with SoftBank on the sale of this service, we will be able to propose the effective and efficient development of marketing activities and customer support activities of SoftBank's current corporate customers by making EJ Search and other Encourage Japan services part of the corporate solutions provided by SoftBank.
This collaboration will further expand efforts to improve satisfaction for visitors to corporate websites, and not only will it increase the inflow to the company's own website, but it will also aim to guide customers who visit the company's website with greater accuracy and improve the overall experience value on the Internet. Furthermore, EJ Search can also search internal documents that have been digitized in large quantities due to the digital transformation of recent years, dramatically improving the accuracy of information searches not only for external website visitors but also for company employees, further accelerating digital transformation within companies.
[ Comment from Daisuke Fujihira, General Manager of Digital Marketing Division, Enterprise Business Unit, SoftBank Corp. ]
We have been testing Encourage Japan, provided by Unified Service Corporation, on the SoftBank official website for about half a year. By using it ourselves, we have confirmed its usefulness and have once again realized the importance and value of the search experience. We are
pleased to now be able to offer Encourage Japan as one of SoftBank's corporate solutions. We are also confident that this service will contribute to further improving the customer experience on our customers' websites.
■About the Encourage Japan service provided by Unified Services
Unified Service has been expanding its cloud service offerings to marketing support, leveraging the cloud service implementation capabilities it has developed since its founding, primarily in the power and energy sector. Encourage Japan, the subject of this business alliance, has the following features and is a service that is being deployed in Japan under license from the US company Yext.
[Structuring information to create an AI search engine for corporate websites]
The core of Encourage Japan's services is the structured database "EJ Content" built on a company's website. "EJ Content" uses a technology called knowledge graph to crawl the content on the website, break down all the text, give it meaning, and store it in a structured way. Our service also makes the time-consuming task of structuring much easier.
[Understanding search intent using natural language analysis technology]
The keywords entered by website visitors in the search box are broken down into internal queries, and natural language analysis is used to understand the search intent and give it meaning.
[Highly accurate corporate website search achieved through a three-stage structure]
The three-stage structure of understanding the meaning of keywords entered in the search box, generating an internal query, and searching the constructed knowledge graph makes it possible to dramatically improve search accuracy.
[Looking Ahead]
The three-tiered structure changes the user interface layer to chat, making it compatible with large-scale language models (LLMs). The internal query generation and knowledge graph structure remain unchanged, making it possible to effectively utilize the assets that have been built. Large-scale language models are provided in a unique chat format by integrating various LLM services.
About Unified Services, Inc.
Unified Services, Inc. provides energy-related industry cloud services, primarily for electricity, as well as digital marketing services that improve the experience of corporate websites and next-generation CRM construction services that develop relationships with customers and strengthen marketing activities. While the company's core business is supporting the rapidly changing electricity and energy industry through cloud technology, it will unify (integrate) the information assets of more corporate customers and provide digital services that bring advanced experiences, contributing to the creation of a sustainable society.
【Company Profile】
Company name: Unified Services, Inc.
Head office location: 8th floor, Ginsen Shinbashi Building 2, 5-1-9 Shinbashi, Minato-ku, Tokyo
President and CEO: Eiji Uda
Business description: Energy-related industry cloud services such as electricity and renewable energy,
Digital marketing and CRM promotion cloud services
Established: April 2004
Website: https://unisrv.jp/
